Services

eCommera helps retailers to build successful online businesses. Unlike other ecommerce platform vendors, eCommera offers a series of services all designed to help retailers succeed. eCommera does not build and leave, our approach is all about working in tandem with retailers to help them improve and advance.

We bring ecommerce experts who have gained their experience at the sharp end, building, managing and directing successful online businesses.

One of the key areas that we focus on is helping our customer's boards to recognise the different way they need to manage and measure their ecommerce businesses compared to their traditional retail businesses. But our key focus is to help retailers trade better every day. As we often say, when the site is launched that is when the hard work begins.

eCommera services are structured around the following key areas:

• eCommera Advice
• eCommera Marketing and Merchandising Services
• eCommera Client Services
• eCommera Professional Services
• eCommera Technical Support

eCommera Advice

eCommera provides advice to retailers across a number of key areas. The individuals involved are not just consultants, but experts who have experience at the sharp end, creating, growing and managing online businesses. This means that when you engage eCommera we will bring together the right team to meet your specific needs.

The key areas we engage in are:

• Proposition Development
• Operational review and process design
• Organisation Design
• Performance management and KPI set up

eCommera Marketing and Merchandising Services

The success of an online business is dependent not just on a good site but on driving customers to purchase again and again. The eCommera Marketing and Merchandising team is staffed by experts who are specialists in their respective fields within retail ecommerce.

They understand how to:

• Plan and orchestrate customer acquisition campaigns across channels that meet the specific objectives of retailers from driving margin from each transaction or building a profitable customer base based on a thorough understanding of customer lifetime value;
• Maximise conversion rate and average transaction value through dynamic site merchandising–from customer experience, promotion, cross sell and upsell, to product range planning and availability;
• Drive repeat purchase through segmented customer relationship marketing programmes

When these services are taken together with our platform services, this provides the customer with a unique closed loop reporting–supported by the powerful analytics delivered through Coremetrics – which allows them to gain unheralded insight and control of their online business.

The key services that we offer are:

• Marketing planning and strategy
• Pay per Click Search Advertising strategy, planning and execution
• Email CRM and customer retention strategy, planning and execution
• Online Merchandising advice
• Site analytics and benchmarking
• SEO strategy
• Affiliate marketing planning and execution

eCommera Client Management

Each eCommera customer is supported by an experienced Client manager who brings a wealth of online and retail expertise to help our customer succeed. We think of them as a customer's co-pilot, orchestrating the eCommera resources to ensure that our retailers succeed.

eCommera Professional Services

eCommera Professional Services helps retailers onboard and integrate with the eCommera Commerce Suite and provides our platform customers with additional technical resource to help them execute the changes that they may not have the time or resource to manage directly. We offer a number of different engagement models designed to meet the various needs of customers, including retainer based or specific project based fee structures.

The range of services we provide include:

• Project Management
• System integration
• Creation of new retailer custom functionality
• Design changes for the eCommera platform

eCommera Technical Support

To ensure that our customer's sites remain open and operational, eCommera operates a 24/7 technical support to strict SLAs. The technical support team are backed by a team of developers and QA specialists to ensure that issues are resolved promptly.