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Read eCommera coverage on WARC here.
Word of mouth is a crucial driver of traffic for e-commerce sites in the UK, according to a new report.
A survey of 2,000 people by eCommera, the online retail services specialist, found that 42.6% of respondents shopped on the web on at least a weekly basis.
The typical participant spent £71 ($112; €85) on goods through this channel per month, with 36% of consumers having boosted their outlay in the last year, and a further 45% maintaining their spending.
Just one in 10 consumers go directly to a brand's website to buy products while four in 10 will go to a one-stop shop such as Amazon, according to a new survey.
You can read the story on Marketing's site here.
ECommera, a provider of ecommerce trading solutions in which WPP has a stake, interviewed two thousand online consumers among a nationally representative UK sample.
It found that whereas 42...
Online retail continues to grow, with 42.6% of UK consumers buying online at least once a week, and the average online spend per shopper reaching £71 per month.
These are some of the finding of a survey of 2,000 UK shoppers by eCommera, which also finds that more than a third of shoppers have increased their online spending over the past year.
You can read a fully copy of the story on Econsultancy's site here...
Read coverage on Michael Ross from eCommera on Guardian article "Dotcom fever rises as Ocado prepares to float".
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Read Retail Technology coverage of eCommera and Repsonsys partnership http://www.retailtechnology.co.uk/news/olympics-2012-store-gets-interactive