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  • New Media Age: Few users follow social recommendations through to purchase

    Read New Media Age coverage of eCommera's new trading intelligence report here.

    Social media has persuaded only one in 20 people to purchase something online, according to research.

    The Retail Trade Intelligence Report by eCommera revealed just 5.1% of people said they’d shopped on a particular website due to something they’d seen on a social network, while email drove 9% of people to buy something online.

    According to the report, which polled more than...

  • Trading intelligence report: 42.6 Percent of Brits are Shopping Online at Least Once a Week

    A new report announced today by eCommera, leading provider of intelligent ecommerce trading solutions, adds weight to the latest IMRG Capgemini e-Retail Sales Index which shows growth for the British online retail market is continuing to climb. This latest report shows that 42.6 percent are now shopping online at least once per week and the average shopper is now spending £71 per month on online goods.

     Andrew McGregor, CEO of ecommerce expert eCommera, said: “The recession has been bad news for the high street but online retailers have seen real growth because of the benefits they...

  • WARC: Word of mouth shapes online retail in UK

    Read eCommera coverage on WARC here.

    Word of mouth is a crucial driver of traffic for e-commerce sites in the UK, according to a new report.

    A survey of 2,000 people by eCommera, the online retail services specialist, found that 42.6% of respondents shopped on the web on at least a weekly basis.

    The typical participant spent £71 ($112; €85) on goods through this channel per month, with 36% of consumers having boosted their outlay in the last year, and a further 45% maintaining their spending.

    When...

  • Marketing: Online shopping research puts brand websites in shade

    Just one in 10 consumers go directly to a brand's website to buy products while four in 10 will go to a one-stop shop such as Amazon, according to a new survey.

    You can read the story on Marketing's site here.

    ECommera, a provider of ecommerce trading solutions in which WPP has a stake, interviewed two thousand online consumers among a nationally representative UK sample.

    It found that whereas 42...

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