British Airways has appointed The Twelfth Floor, a consortium of digital agencies including eCommera, to handle its digital marketing activity. The consortium, comprised of digital leaders including OgilvyOne, eCommera, Imano, Ravensbourne College and Decision Technology, will now become responsible for handling all of BA’s online marketing activity, including social media campaigns and banner ads.
BA's digital review began in September last year. The account was previously handled by TBWA\London’s sister agency, Being, which was formed in January last year partly out of Agency....
23rd January 2012, London, UK - eCommera, a leading provider of intelligent multi-channel ecommerce trading solutions, has made a rapid start to 2012 by launching the Clarins France online site, joining the 17 sites for brands within the Clarins Group that were launched in 2011. These include the Clarins US and UK online stores, the Thierry Mugler US online store, a series of non-transactional brand websites (including Clarins Korea and Clarins Taiwan), and the first mobile commerce site for Clarins US.
The rollout is part of a plan that will see eCommera launch...
November 21st, 2011, UK – eCommera, a pioneering provider of intelligent eCommerce trading solutions, has acquired Symsource, a mobile applications solutions provider. The acquisition is part of the eCommera strategy to provide retailers and brand owners with all the key technology components, and associated services, to integrate all customer touch points, across multiple channels.
eCommera acquired Symsource to help its customers meet the distinct rise in the use of mobile devices including smartphones and tablets, to access retail transactional...
October 3rd, 2011: eCommera, the pioneering provider of eCommerce trading solutions, has been named as one of the fastest-growing technology companies in the 11th annual Sunday Times Microsoft Tech Track 100 league table. Positioned at number 39, eCommera is recognised for its 70% annual sales growth during the last three years, and joins an impressive array of other privately-owned technology, media and telecoms (TMT) companies based in Britain.
Making its first appearance on the distinguished list, the inclusion reflects eCommera’s tremendous...
10 October 2011, UK – eCommera, a pioneering provider of intelligent eCommerce trading solutions, has been announced as a Longhorn winner of the 2011 Bully Award honouring Europe’s leading technology, Media and Telecommunications (TMT) companies as presented by White Bull Summits (http://www.whitebull.com), champions of the European innovation ecosystem.
A total of 60 European companies were named as finalists for the 2011 Bully Award, and the deserving winners were selected from a pool of entries that included hundreds of...
September 23rd, 2011, UK - Research commissioned by eCommera, a pioneering provider of intelligent eCommerce trading solutions, has revealed that online retailers are surprisingly confident in their projections for 2012 – with 94% forecasting growth of over 10%.
However, eCommera, who conducted the research with independent research firm, Coleman Parkes, suggests that these confident estimates are symptomatic of one of two things. As Michael Ross, director of eCommera, says, “Either a form of ‘extreme planning optimism’ has taken hold of the retail community in the UK, or ─...