T.M. Lewin ties up with eCommera for international online push
eCommera launches three new international sites for T.M. Lewin.
eCommera, leading provider of intelligent ecommerce trading solutions, has signed established shirtmaker, T.M. Lewin, on a multi-year agreement to support the company’s online expansion and has launched three new international sites.
T.M. Lewin will use eCommera’s patent pending Intelligent Trader ecommerce analytics and ecommerce Trading Platform to power their online business. It’s a partnership T.M. Lewin is confident will help them achieve their ambitious goals to expand their web presence and has already enabled the company to launch new, localised websites for the US, Australia and mainland Europe.
“T.M. Lewin have a proud and very successful track record selling online currently growing over 60% on the year. We have large ambitions to scale our online business internationally and further expand our multi-channel offering” said Geoff Quinn, CEO at T.M. Lewin. “A flexible ecommerce platform is going to help make that ambition a reality.”
Quinn continued: “We chose to work with eCommera because of their partnership approach. They really understand our ambitions and challenges running a multi-channel business across international markets. eCommera gives us the flexibility we need to respond to customer demand and understand key drivers of our performance.Our many loyal customers will appreciate our new international sites which will be increasingly customised to their needs more effectively than ever before.”
Andrew McGregor, CEO of eCommera said: "T.M. Lewin is a fantastic brand, well-loved by many customers and we are delighted to have the opportunity to work with them. Consumer habits are changing and the online shopping market continues to grow in a fairly flat retail landscape. The decision to enhance their online trading platform is a good and timely one as it will make T.M. Lewin a more effective business with a clearer understanding of how to build online brand loyalty and profit on an international scale.”
McGregor continued: “2010 has been a successful year for eCommera. Existing clients such as House of Fraser are reporting significant growth, and the launch of the three T.M. Lewin online stores follows the official London 2012 shop and multiple international sites for equestrian goods supplier Horze. We have also added new ecommerce analytics and retail search clients, including two major fashion brands and a leading telecommunications supplier, re-enforcing our position as the UK’s leading provider of enterprise-class ecommerce trading platforms and analytics solutions.”