Responsys and eCommera partner to deliver cross-channel marketing campaigns for major online stores
eCommera will deploy Responsys Interact Suite to drive traffic and revenue for customers including the London Olympics 2012 store.
Responsys, a leading provider of on-demand email and cross-channel marketing solutions, today announced it has partnered with eCommera, a leading e-commerce technology and services company. eCommera will use Responsys Interact® Suite to enhance the online trading performance of its customers by delivering the most advanced cross-channel marketing campaigns. The first eCommera customer to use Responsys will be the online store of the London 2012 Olympics.
eCommera will use the innovative suite of solutions within the Responsys Interact Suite including Interact Program™ for programme design and automation, Interact Insight™ for marketing reporting and analytics, and Interact Connect™ for data transfer and automation. In addition, Responsys’ easy integration with other marketing solutions in eCommera’s partner ecosystem including leading web analytics and social commerce technologies will enable the company to deliver more personalised messages, as well as customer reviews and ratings for an improved online experience.
Pre-integrating the very best ecommerce components and delivering them as a service to retailers and brand owners around the world will enable eCommera to give customers greater trading flexibility and agility. The partnership with Responsys allows eCommera to deliver highly relevant and triggered cross-channel marketing messages needed to support the online merchandise sales targets of its customers.
Debbie Bond, Director of the London 2012 Shop at eCommera, said, “We are delighted that one of the world’s leading cross-channel marketing providers has taken the decision to partner with us. Our focus is always on helping our customers deliver the most dynamic trading experiences and it is testament to the quality of Responsys Interact Suite that we have selected it as the cross-channel marketing platform for our clients.”
Simon Robinson, marketing and alliances director EMEA, Responsys, said, “Responsys is delighted to partner with one of the UK’s leading ecommerce services companies. We are confident that the combination of our respective capabilities will deliver best-in-class online trading experiences for eCommera’s customers.”