The London Organising Committee of the Olympic Games and Paralympic Games (LOCOG) has appointed eCommera to build and operate the London 2012 online store.
The online store will be the primary destination for Games enthusiasts and sports fans across the UK and beyond to purchase official Olympic and Paralympic merchandise. The shop will feature thousands of London 2012 products from clothing and collectables to toys and soft furnishings.
Founded in 2007, eCommera is a UK-based provider of e-commerce services and consultancy to the retail industry. eCommera serves over 20 major retailers and employs more than 70 people.
The online store will be built on eCommera's CoreCommerce Platform to provide an end-to-end enterprise grade platform that can cope with the scale and complexity of operating a global business.
LOCOG Commercial Director Chris Townsend commented, "This is a major appointment for us. The online retail channel is a new and exciting revenue opportunity for us and eCommera are providing a fantastic solution to our needs - one which is highly scalable, flexible providing a functionally rich online store. eCommera join our growing team of licensees and will play a major role in people's experience of London 2012. The online shop will give people all over the UK the opportunity to have a lasting memento of London 2012."
Andrew McGregor, CEO eCommera comments, "This is a significant opportunity for eCommera to launch and run the most high-profile online store for some years. Whilst interest in the London 2012 store will inevitably be high, we have to ensure that this interest translates into significant profit and makes the online store a commercial success for LOCOG, thereby helping to fund the staging of the Games. We are very proud to have been selected to be part of this flagship event and look forward to working with LOCOG and its stakeholders to realise this opportunity."
The London 2012 online store will launch in spring 2010 in most major global markets.