Econsultancy: Online retailers need to improve measurement of profitability
Just 18% of online retailers are measuring their website's profits on a daily or weekly bass, while 16% are not bothering to review customer satisfaction, according to a survey of e-commerce directors.
This is one of the findings of eCommera's Trading Intelligence report, which surveyed 101 UK e-commerce directors, all from sites with an annual turnover of £3m or more.
You can read the full article on Econsultancy's site here.