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News & Events Econsultancy: Brits spend £71 a month online

Econsultancy: Brits spend £71 a month online

Online retail continues to grow, with 42.6% of UK consumers buying online at least once a week, and the average online spend per shopper reaching £71 per month. 

These are some of the finding of a survey of 2,000 UK shoppers by eCommera, which also finds that more than a third of shoppers have increased their online spending over the past year. 

You can read a fully copy of the story on Econsultancy's site here

Here are some highlights from the report...

Reasons for shopping online

Price was the most important factor for 60% of respondents, followed by convenience of having items delivered (51%). 

Why consumers shop online: 

Recommendations from friends or family is the single most important factor in the choice of website to buy from, with 71% giving this reason. 46% said knowledge of the retailer from their high street presence was a key factor, an important advantage for multichannel retailers. 

35% visited a particular etailer thanks to their visibility on search engines, while 21% were prompted to visit a site by offline advertising. 

What deters customers from a website

Respondents were asked what would deter them from shopping with a particular etailer, and the most common answer was poor images and product descriptions (42%). 

Other turn-offs were poor navigation (32%), concerns about payment security, finding that items are unavailable (26%), no contact details (18%), and over-long checkout processes (16%). 

Having made a purchase, customers would be deterred from repeat purchases by receiving an order that wasn't as described (42%), late delivery (19%), and poor after sales service (18%). 

Cross-channel shopping habits

When asked how they shop, 63% said they research across multiple websites before completing their purchase online, while 45% go to a website they have used before to see if they can find what they want. 

30% will research products and prices online before completing the purchase at their local store, while 26% do the reverse and buy online after checking out products in store. 


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