eCommera, one of the UK's fastest growing, market leading ecommerce services providers, has been shortlisted as a finalist for the prestigious Red Herring 100 list 2009.

View Red Herring 2009 Finalists

eCommera is an ecommerce services business offering the first component based enterprise grade multi channel platform delivered on a SaaS basis; and a unique Trading Support Dashoard with diagnostic tools to help retailers make better decisions and returns to build strong, profitable multichannel businesses.

We solve 2 key problems:

1. Which technology to select without high or prohibitive capital and running costs: Medium to large retailers looking to trade online now demand best of breed components. However traditional models require large capex investments for license software, services and hardware that mostly remains idle. Besides the infrastructure being expensive, it also demands high numbers of IT staff and innovation is often cost and time constrained. Our CoreCommerce Platform offers a best of breed scalable solution without the high capex or need to build large IT teams.

2. Understanding how to drive revenue: Traditionally retailers are overwhelmed with site data but often not measuring the most important elements, hence not optimizing their business. Our CoreTrader Services deliver a holistic dashboard and diagnostic tools together with consulting support from retail ecommerce experts to help ensure they are focused on making the right decisions to power their business to profit and growth faster.

Red Herring is a global media company uniting the world's best high technology innovators, venture investors and business decision makers in a variety of forums: a leading innovation magazine; an online daily technology news service; technology newsletters, and major events for technology leaders around the globe. Red Herring provides an insider's access to the global innovation economy, featuring unparalleled insights on the emerging technologies driving the economy.

Since 1996, technology industry executives, investors, and strategists have valued the Red Herring 100 lists as an instrument for discovering and advocating the most promising private ventures.

Andrew McGregor, eCommera chief executive, says: "The work we do is at the forefront of ecommerce and our track record is second to none. We are delighted to be recognised by Red Herring as one of the fastest growing technology providers in our industry. We are looking forward to building on our success to date and making a real impact to set new precedents in eCommerce around the world."

eCommera boasts an enviable client list, including Asda Direct, House of Fraser, Hamleys, USC, Flying Flowers and Wyevale Garden Centres.

Recent recruits bring the eCommera team to just short of 50 as eCommera gears up for another busy year. With forecasters predicting that what little growth the retail sector will see this year will come from the web channel, eCommera is busy helping clients maximise the opportunity at minimal cost.

Andrew says: "Our solutions deliver record returns on investment. We have the best people and the best solutions and as a result within two short years eCommera has become a leading player in the retail web services sector."

For more information, please contact Nadine Sharara at Press@eCommera.co.uk or call 0208 291 5800.

Editors' notes
eCommera was set up in January 2007 by Michael Ross, co-founder and former ceo of figleaves.com, and Andrew McGregor, former marketing director at BT, to offer a comprehensive e-tail solution to clients. It is staffed by e-tail veterans from the biggest names in ecommerce including figleaves.com, net-a-porter, Tesco.com, Sky Interactive, Harrods.com, Amazon, the Easy Group and Fish4.

The company uses proprietary benchmarks and frameworks as well as best of breed third-party technology to help clients focus and navigate the path to e-tail success.

eCommera's vision is to offer retailers the support, software and partners to help them realize the true potential of multi channel retail. This is achieved through the delivery of advice, the platform, and eco-system of suppliers. Together these services will deliver success for businesses for whom online is a critical channel now or in the future.

The eCommera platform combines best of breed components from Demandware, Scene7, Coremetrics and Sterling Commerce. It is designed to be fully scalable to meet the demands of medium and large customers. This platform already powers the ecommerce businesses for leading etailers including House of Fraser, Hamleys, Wyevale Garden Centres, Asda and Flying Brands.

For more information about eCommera, visit www.ecommera.com, call +44 207 291 5800 or email info@ecommera.co.uk

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