Retailers must align themselves around the customer
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This week a report stated that US retailer Walmart only generated 2% of its sales from its online operation which begs the question ‘why hasn’t it exploited
News & Events Commerce sense
Brands behaving like retailers
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Luxury brand Burberry has announced it will allow consumers to purchase its autumn-winter collection directly through a campaign gallery and short films (www.burberry.com) supported by social media channels. Burberry is a leading example of a brand that is emb
EU Cookie Directive Update: Implied Consent
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Finally, last Thursday, the ICO issued their updated guidance on the cookie policy - to say there was a last minute change of heart would be an understatement.
The new EU Cookie Directive will cause indigestion
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Just over a week before the deadline (May 26) by which companies that trade online must communicate their intention to put cookies on users’ devices, so that users can give their informed consent or opt out. According to a recent KPMG study, 95% of companies have yet to comply with the legislation.
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