According to research by the British Retail Consortium and Google Retail Monitor, mobile device searches accounted for 20% of total retail searches in the month of June compared with 10% in June 2011, while Forrester expects the European mobile buying population to rise from 7.6 million in 2011 to more than 79 mill
US fashion designer Tom Ford is to open a London flagship store next year which reflects a growing distribution trend among brands - one that displays the characteristics of the metailer.
At the recent Cannes Lions Festival of Creativity 2012, Nike’s vice president of digital sport Stefan Olander, stated: “When you have millions of people that come back and reconnect with your brand multiple times a week, you realise that that connection is more valuable and powerful than any traditional pushed mark