According to Kantar Media’s TGI survey, over three quarters of those who profess to wear designer clothes are daily Internet users and are just the type of people that luxury brands want to target as they seek to exploit the online world. The research also shows that this demographic is “94% more likely to post com
News & Events Commerce sense
Troubled high street music and technology retailer HMV has reported a full year £16.2m pre-tax loss, something which senior management will have seen coming a mile off, despite predictions that the company will return to the black sometime next year.
According to a study by ABI Research, mobile commerce will make up 24% of online sales by 2017 which is of course due to the proliferation of smartphones and tablets. Indeed, 67 million tablets and 488 million smartphones were sold worldwide in 2011*
Internet giant Amazon announced this week that it is to launch a digital media development centre in London. Amazon enjoys enormous success because it understands its customers and displays characteristics of the ‘metailer’.