My final blog on maths and magic in retail covers retention and when to contact a customer who hasn’t purchased for a period of time.
News & Events Commerce sense
Most retailers are spending between 10-30 per cent of their paid search budget on keywords that have never generated a sale. Often retailers simply look at their blended overall Google performance and accept (either implicitly or explicitly) that the efﬁcient spend can subsidise the inefﬁcient spend.
This week saw David Cameron make a landmark speech on Britain’s future in Europe with some important points on trade and needless EU bureaucracy.
In physical retail products either sell or don’t sell. For those that don’t sell, the action is blunt – reduce their price. Whether buyer or merchandiser, the ownership of the performance is clear.