Metailer Principle # 6: Feet to the toaster
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Marks and Spencer recently announced it was pumping £150m into its new eCommerce site to be managed by the retailer’s executive director of multi-channel eCommerce. This job title alone
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Mobile apps Vs. mobile optimised web
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To implement a successful mCommerce strategy, retailers and brand owners need to embrace both mobile websites and mobile apps in order to take their customers on a journey from discovery to loyalty. It’s not a question of one or the other.
Principle # 5 of the metailer: Back to school
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Aurora Fashions recently announced it is running a retail fashion qualification to display its commitment to keep the industry educated. This is a great idea which could be extended to other functions key to retail success like eCommerce
Mobile Apps will be key for luxury brands
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According to Kantar Media’s TGI survey, over three quarters of those who profess to wear designer clothes are daily Internet users and are just the type of people that luxury brands want to target as they seek to exploit the online world. The research also shows that this demographic is “94% more likely to post com
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