According to a new report, Chief Marketing Officers (CMOs) are finding it hard to keep up with competing business demands. This is due to multiplying channels and alliance partners, and a disparity between their natural talent and the qualities needed to do the job.
News & Events Commerce sense
If you are managing an increase in volume of orders online then you are likely to be very happy. Selling more means more people are talking about your brand, and since word of mouth is such a powerful marketing tool you’re likely to see an increase in traffic to the site.
Last week we hosted an event for retailers and brands at Audi City in Piccadilly, London to discuss the concept of decision intelligent commerce around which the venue played a central role.
Since the explosion in eCommerce, one area of the industry which has grown and requires particular understanding is customer returns. According to fulfilment specialist iForce, clothing returns represent around 25% of sales.