At the recent Marketing Week Live event, AEG Europe’s executive VP of marketing Kimberly Kriss, stated that marketers need to adopt a more data led approach to their work, adding that “science needs bringing back to marketing”. Kriss even suggested rebranding CMOs as ‘chief cognitive officers’ such was the desire
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In the fourth and final part of my series looking at Amazon’s approach to online retail management, I focus on the practice of reviewing.
What does a soldier from ancient Greece, Alan Turing and a conversation about the price of herring have in common with retail today? A lot more than you might at first think.
Amazon is one of the few (and possibly only) retailers in the world where the CEO doesn't obsess about conversion rate.