John Lewis recently reported excellent Easter trading results - online sales were up 39 per cent year-on-year, with electrical goods and fashion driving demand. John Lewis is an example of a retailer which has had to adapt to a changing landscape.
News & Events Commerce sense
There has been much discussion recently about Tesco’s Clubcard. Chris Barraclough, recently blogged in Marketing, “The strength of Clubcard is the data it delivers and the ability to target promotions effectively.”
It is clear that as companies make assumptions about how people will shop in the future, they often forget to ask the consumer what they think. Time and time again, consumers kick against these assumptions.
Forget Pinterest, Tumblr, Twitter… the fastest trend in retail is new buzzwords. Rarely does a week go by without a new epithet being coined: cross-channel, multi-channel, omni-channel, big data, little data, m-commerce, f-commerce, social graph, me-business, we-business etc.