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On 1 November, I joined over 75 industry leaders including CapGemini, Rackspace and House of Fraser at an event in London organised by the Business Leaders Network to debate “Is eCommerce ready for the cloud?”
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The biggest culprit is customer churn, a proportion of customers will buy once (or twice) but never come back, for reasons that are often not explored. The simple reason for slowing growth is that once your new customer acquisition is equal to the churn of your customer base, you will stop growing.
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We recently held a launch event for our new product Intelligent Trader, which we're describing as a 'commerce data navigator'. We've had an internal debate which pit our sales team against our marketing team- is that fluffy marketing speak? Or a really clever way of describing a new type of product. . .
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We recently had Andeas Weigend, former Chief Scientist at Amazon and current professor at Stanford University speak at one of our events. When it comes to using data to drive sales, profit, customer acquisition, retention. . . anything really- Andreas is a true visionary.
