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Just over a week before the deadline (May 26) by which companies that trade online must communicate their intention to put cookies on users’ devices, so that users can give their informed consent or opt out. According to a recent KPMG study, 95% of companies have yet to comply with the legislation.
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For many eCommerce businesses, early growth has stalled or declined.
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The Internet has catalysed change across the entire retail landscape. The changes have disrupted the traditional roles and the players are being displaced. Retailers and brand owners, once distinct, are now merging to form a new challenger: the metailer.
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The lingerie brand Wonderbra (www.wonderbra.eu) has launched a revamped transactional website to target the UK and Ireland in a bid to reach consumers which it claims are heavy online users. Wonderbra is one of an increasing number of brands which are opening up new channels such as online to sell direct to consu
