If you are managing an increase in volume of orders online then you are likely to be very happy. Selling more means more people are talking about your brand, and since word of mouth is such a powerful marketing tool you’re likely to see an increase in traffic to the site.
News & Events Commerce sense
Last week we hosted an event for retailers and brands at Audi City in Piccadilly, London to discuss the concept of decision intelligent commerce around which the venue played a central role.
Since the explosion in eCommerce, one area of the industry which has grown and requires particular understanding is customer returns. According to fulfilment specialist iForce, clothing returns represent around 25% of sales.
A recent survey by customer experience company Foresee, placed Amazon at the top of its online satisfaction rankings for the fifth year running. Indeed, such is the retail giant’s global dominance that i