A recent survey by customer experience company Foresee, placed Amazon at the top of its online satisfaction rankings for the fifth year running. Indeed, such is the retail giant’s global dominance that i
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Conversion rate is considered to be the key metric for many, if not most, retailers. It is often the primary metric discussed at weekly trading meetings and used to measure success or failure. But I ask ‘should it really be the be-all, end-all metric that every retailer obsesses over?’
2013’s latest retail casualty saw fashion chain, Republic, enter administration this month. It is of course deeply saddening in the knowledge that over 120 stores with 1600 staff are no longer required but one must look at the reasons for the retailer’s demise.
John Lewis has announced the launch if its own range of clothing aimed at men, women and children under one label – Kin.