Retailers: a lesson in maths
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For many eCommerce businesses, early growth has stalled or declined.
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The Metailer: Principle #1
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The Internet has catalysed change across the entire retail landscape. The changes have disrupted the traditional roles and the players are being displaced. Retailers and brand owners, once distinct, are now merging to form a new challenger: the metailer.
Wonderbra: Can eCommerce lift sales?
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The lingerie brand Wonderbra (www.wonderbra.eu) has launched a revamped transactional website to target the UK and Ireland in a bid to reach consumers which it claims are heavy online users. Wonderbra is one of an increasing number of brands which are opening up new channels such as online to sell direct to consu
Retailers should develop their own brands
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John Lewis recently reported excellent Easter trading results - online sales were up 39 per cent year-on-year, with electrical goods and fashion driving demand. John Lewis is an example of a retailer which has had to adapt to a changing landscape.
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