Wyevale wins silver in Britain's Best Retailer Awards 2008

01st December 2008

Wyevale Garden Centres has picked up a silver award in the website category at Britain's Best Retailer Awards held in Manchester.

The Wyevale site, which uses the eCommera platform, was one of four finalists which included Homebase, Amazon and Lakeland. Wyevale was one of eCommera's first clients and has used a range of eCommera's services including managing paid search campaigns, client services working around the 10Ps framework to drive sales and maintain focus without incurring addition in-house IT costs.

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Editors' notes

eCommera was set up in January 2007 by Michael Ross, co-founder and former ceo of figleaves.com, and Andrew McGregor, former marketing director at BT, to offer a comprehensive e-tail solution to clients. It is staffed by e-tail veterans from the biggest names in ecommerce including figleaves.com, net-a-porter, Tesco.com, Sky Interactive, Harrods.com, Amazon, the Easy Group and Fish4.

The company uses proprietary benchmarks and frameworks as well as best of breed third-party technology to help clients focus and navigate the path to e-tail success.

The eCommera platform combines best of breed components from Demandware, Scene7, Coremetrics and Sterling Commerce. It is designed to be fully scalable to meet the demands of medium and large customers. This platform already powers the ecommerce businesses for House of Fraser, Hamleys, Wyevale Garden Centres, USC and Flying Brands.

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