eCommera makes its mark at Shop.org

Michael Ross, co-founder and director of eCommera, has just returned from speaking at this year's Shop.org where he shared his experience and knowledge of breaking into new markets and offered advice to some of the US's biggest retailers looking to expand into Europe.

Michael introduced the conference to eCommera's unique 10Ps checklist of elements a retailer needs to consider when reviewing or setting up an online channel.

He told delegates: "Online retailing is hard. It's harder than traditional retailing because it's new and it has far more moving parts. It throws up more data and more detail which needs to be assessed and prioritised. It sounds simple but it is not and the key to success is knowing what's important and what's not. eCommera's 10Ps show you where to look, how to measure performance and how to get the priorities right whether you are in the US, Europe or Asia."

Shop.org is the biggest ecommerce event in the world and delegates come from all the big names in US retailing, including Walmart, Neiman Marcus, Sears, Gap etc etc. With the economic slowdown biting and technology largely commoditised, the focus for these retailers was how to maintain growth.

Michael says: "They are looking for ways to offset the slowdown in the US and see Europe as a market with plenty of scope for growth. These days having a decent website and fulfilment centre isn't enough and the successful ones will be the those who understand that the focus has moved on from having the best technology to having the best marketing and merchandising."

For more information about the 10Ps, please email press@ecommera.co.uk

Editors' notes

eCommera was set up in January 2007 by Michael Ross, co-founder and former ceo of figleaves.com, and Andrew McGregor, former marketing director at BT, to offer a comprehensive e-tail solution to clients. It is staffed by e-tail veterans from the biggest names in ecommerce including figleaves.com, net-a-porter, Tesco.com, Sky Interactive, Harrods.com, Amazon, the Easy Group and Fish4.

The company uses proprietary benchmarks and frameworks as well as best-of-breed third-party technology to help clients focus and navigate the path to e-tail success.