Barry Wyse joins eCommera as Director of Marketing from Arcadia

Barry Wyse today joins eCommera as director of marketing from Arcadia where he was head of eCommerce for the Burton Menswear brand. Barry's remit at eCommera is to help retailers fulfil their online potential using eCommera's innovative online marketing and merchandising tools and expertise.

Andrew McGregor, chief executive of eCommera, says: "Barry brings fantastic online retail experience especially in building online marketing programmes and his addition strengthens eCommera's position as a world class e-tail solutions provider."

In Barry's time at Burton, the online business more than doubled; new online marketing programmes were implemented which generated seven digit incremental revenue and improved online merchandising increased average order values by more than 10 per cent and online conversion by 25 per cent.

Prior to Arcadia, Barry worked at Dell for 11 years in a variety of senior marketing and sales roles including online business management for Dell's Western Europe region.

Barry says: "It's great to be joining such an innovative company. eCommera are redefining online retailing and I'm looking forward to working with eCommera's team of industry leading experts."

Barry holds a Masters in Business Studies Degree in International Marketing from the Michael Smurfit Graduate School of Business, University College Dublin. Barry's interests include running, horse riding and rugby (especially when Ireland are winning).

For more information, please contact Sophy Buckley on 07968 975694 or 01980 590802.

Editors' notes

eCommera was set up in January 2007 by Michael Ross, co-founder and former ceo of figleaves.com, and Andrew McGregor, former marketing director at BT, to offer a comprehensive e-tail solution to clients. It is staffed by e-tail veterans from the biggest names in ecommerce including figleaves.com, net-a-porter, Tesco.com, Sky Interactive, Harrods.com, Amazon, the Easy Group and Fish4.

The company uses proprietary benchmarks and frameworks as well as best of breed third-party technology to help clients focus and navigate the path to e-tail success.

The eCommera platform combines best of breed components from Demandware, Scene7, Coremetrics and Sterling Commerce. It is designed to be fully scalable to meet the demands of medium and large customers. This platform already powers the ecommerce businesses for House of Fraser, Hamleys, Wyevale Garden Centres, USC and Flying Brands.