House of Fraser

House of Fraser is the UK’s leading premium department store. Widely known as the House of Brands, House of Fraser offers a huge choice of designer brands across a broad number of categories. In March 2007, House of Fraser approached eCommera with a brief to create an online business in a way that reflected its image and position in the market, without the need for a large in-house IT team.

Working with House of Fraser, eCommera helped develop their proposition, create the operational model, and managed the overall design and implementation of their online store.

The site was launched after only seven months and reached break even in December 2009, after just 18 months’ trading. eCommera delivered, manages and evolves a highly flexible ecommerce platform integrated with in-house merchandising and order management. House of Fraser retains a single on-staff developer to manage site changes.

eCommera created an on-image web store to hero leading products and brands.

"eCommera's innovative and insightful approach has helped us to take a giant leap towards establishing our presence as a market-leading department store online," said Peter Calloway, eCommerce Director, House of Fraser.