Tempur had ambitious growth plans and was looking for an eCommerce provider to help them create a truly international online presence.
eCommera rebuilt Tempur's international webstore to include nineteen international sites from a single multi-channel commerce platform. The sites are run from a single catalogue and have fully-customised local storefronts with multiple promotion and sales campaigns tailored per country.
Today, Tempur's commerce package includes:
- DynamicCommerceTM—our multi-channel commerce platform that supports international sites, with the ‘Channel Partner Programme’ to enable fulfilment via retail partners
- Integrated analytics via Coremetrics, email marketing via Responsys and a payment gateway powered by Cybersource
- Full 24/7 technical support for all online commerce technology via a single SLA.
Today, Tempur is able to engage directly with its customers internationally, offering them not only an information portal but a new channel for purchase.
eCommera and Tempur continue to work together to execute Tempur's ambitious international expansion plan.
Tempur is a brand recognised around the world for its NASA-inspired mattresses. Their line of products is available through an international distribution channel as well as direct via their eCommerce operation.