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Case studies House of Fraser

House of Fraser

Case Study

House of Fraser wanted to launch their traditional retail operation into the online space without having to employ a large in-house IT team. Key for House of Fraser was the ability to get online quickly while ensuring that the eCommerce operation reflected their premium image and position in the market.

eCommera worked closely with House of Fraser to develop their eCommerce proposition, create the operational model, manage the site design and deliver the implementation. The eCommerce operation was launched in just seven months and achieved break-even after only eighteen months of trading.

In 2011, eCommera advised House of Fraser on a site redesign. The redesign, which focused on optimising site taxonomy to improve customer acquisition, showed immediate results, further improving sales conversion and growth.

Today, House of Fraser’s commerce package from eCommera includes:
  • A multi-channel commerce platform integrated with in-house merchandising and order management
  • Weekly data analysis and reporting for continuous optimisation by eCommera’s Insight Services Team
  • Integrated product recommendations via Rich Relevance and live web chat for product recommendations and customer support via iAdvize
  • Multi-channel delivery options including Collect+, click and collect, international delivery and nominated and next-day home delivery
  • Full 24/7 technical support for all online commerce technology via a single SLA
Today, House of Fraser is recognised as a leading multi-channel retailer and continues to outpace the market both in terms of innovation and year-on-year growth.
 
Working in coordination, House of Fraser and eCommera continually evaluate and roll out new solutions to enhance the multi-channel shopping experience.
 
House of Fraser has been an eCommera client since 2007.
 
 

About House of Fraser

House of Fraser is the U.K’s leading premium department store. Widely known as the house of brands, House of Fraser offers over 100 brands online across a broad number of categories.