Hamleys
Case Study
Case Study
In 2007, Hamleys were looking to take their iconic brand online. New to eCommerce, Hamleys were looking for a partner that could deliver both the technology and the expertise to enable success online and across channels.
eCommera launched Hamleys’ site in early 2008, enabling them to sell their own-brand products as well as third-party products via the online channel. In addition to products, the site supports booking for tours, birthday parties and sleepovers at Hamleys renowned stores across the U.K.
In 2011, eCommera completed a site redesign in three months. The redesign, aimed at improving conversion rates, updated the look and feel as well as streamlining the checkout process.
Today, Hamleys’ commerce solution includes:
- A multi-channel commerce platform with integrated product videos and customer reviews
- Multiple delivery options, including international delivery and Hamleys’ gift wrapping service
- Integrated OMS via Sterling Commerce
- Weekly data analysis and reporting for continuous optimisation by eCommera’s Insight Services Team
- Full 24/7 technical support for all online commerce technology via a single SLA
Today, Hamleys are focused on international expansion across multiple channels and were among the few retailers able to report growth over the 2011 Christmas trading season.
Working in coordination, Hamleys and eCommera continue to evolve and expand their multi-channel commerce operation to drive growth.
Hamleys has been an eCommera client since 2007.
About Hamleys
Established in London in 1760, the Hamleys flagship store in Regent Street serves over five million customers each and every year. A popular tourist attraction in its own right, it remains the largest toy shop in the world and sells a wide range of items including soft toys, arts and crafts products, dolls, action toys, games, vehicles, and outdoor toys.