You are here

Case studies Asda Direct

Asda Direct

Case Study

Asda Direct, which includes the George brand, needed a commerce partner who could deliver a robust multi-channel platform in a tight timescale. Flexibility to extend the platform to support new technologies and growth was also key to Asda.

eCommera delivered the platform and launched the webstore in five months. The launch covered eight product categories and included the online debut of George, Asda’s popular clothing line. 
As part of their on-going partnership, eCommera and Asda have worked together to make the operation truly multi-channel by adding in-store kiosks, enabling Click and Collect and an integrated call centre application.
 
Today, Asda’s commerce solution includes:
  • A multi-channel commerce platform with integrated order management via Sterling Commerce
  • Direct integration of third-party suppliers into the platform to support Asda’s Drop Ship Vendor programme
  • Multi-channel ordering and delivery options including in-store kiosks, in-store collection and named day/time delivery
  • Weekly data analysis and reporting for continuous optimisation by eCommera’s Insight Services Team
  • Full 24/7 technical support for all online commerce technology via a single SLA
Today Asda has a truly multi-channel retail operation and continuously adds to their product range  to offer their customers an unrivalled level of flexibility and choice.
 
"Our customers demand and deserve an easy time when they use our website. This means our web store must operate seamlessly across a number of discrete categories and the back office processes such as the order management system must be able to coordinate with a lot of different partners. eCommera understood immediately and has delivered a site and support structure that meets our needs today and we believe is future-proofed for our needs tomorrow."
Annette Moody, Head of Digital Transformation at Asda
 
eCommera continues to work with Asda to add new features and functionality to optimise online sales.
 
Asda has been an eCommera client since 2009. 
 
 

About Asda

Asda is a multi-category retail covering everything from food to apparel to children’s toys. With over 500 stores and a strong online presence, Asda is a leader in U.K. retail.