Asda Direct, which includes the George brand, sought the flexibility to extend the platform to support new technologies and growth—they sought a partner whose commerce expertise could deliver a robust multi-channel platform in a tight timescale. They chose eCommera.
In only 5 months, eCommera delivered the new platform and launched the web store. The launch covered 8 product categories and included the online debut of George, Asdas’ popular clothing line.
A great example of profitable partnership and customer-centricity has seen eCommera and Asda make the operation truly multi-channel by adding in-store kiosks, enabling ‘Click and Collect’ and an integrated call centre application.
Today, Asda’s commerce solution includes:
- DynamicCommerceTM—our multi-channel commerce platform that supports international sites
- Direct integration of third-party suppliers into the platform to support Asdas ‘Drop Ship Vendor’ programme
- Multi-channel ordering and delivery options including in-store kiosks, in-store collection and named day/time delivery
- Weekly data analysis and reporting for continuous optimisation by eCommera’s Insight Services Team
- Full 24/7 technical support for all online commerce technology via a single SLA.
Today, Asda is a shining example of a truly multi-channel retail operation who continuously add to their product range to offer their customers an unrivalled level of flexibility and choice.
"Our customers demand and deserve an easy time when they use our website. This means our web store must operate seamlessly across a number of discrete categories and the back office processes such as the order management system must be able to coordinate with a lot of different partners. eCommera understood immediately and has delivered a site and support structure that meets our needs today and we believe is future-proofed for our needs tomorrow."
Annette Moody, Head of Digital Transformation at Asda
The eCommera and Asda partnership continues to thrive-- adding new features and functionality to optimise online sales.
Asda has been an eCommera client since 2009.